Free People is a women's lifestyle brand and division of URBN the parent company of Urban Outfitters.
Trend Presentation + Product Creation. Led trend presentations to executive leadership and introduced conceptual inspiration into the design process to guide product creation toward a brand-led approach. Managed budgets for extensive Europe/Asia travel schedule to conduct research, source, develop and work in factory refining product.
Designed and developed footwear collections from brief to box implementing design language consistent with the brand ethos.
Increased product creation efficiency by identifying several opportunities to revise existing processes and protocols by independently initiating tests, sharing best practices and demonstrating successful outcomes.