MAGIC is a world-renowned biannual fashion trade show that brings together designers, retailers and sourcing professionals to conduct the business of fashion.
Marketing + Merchandising. Crafted creative solutions to position MAGIC as the premier resource for discovering talent, products and trends by coolhunting to identify and feature emerging brands as marketplace influencers in branded direct mail, print and digital assets.
Art directed the European Preview exhibitor brochure and led a direct mail niche marketing initiative that increased international exhibitor marketplace representation by 44% within 1 year.
European Preview was awarded 1st Place Distinction at International Association for Exhibition Management (IAEM) Art of the Show 2004.